We offer a full service capability in qualitative, quantitative and desk research methodologies, covering both UK and international markets. These include:
- Face-to-face, telephone and online in-depth interviews
- Online and face-to-face focus groups and mini groups
- Online, email and postal surveys (one-off topics and regular trend tracking)
- Face-to-face and online ideation workshops
- Desk research using a variety of client and publicly available secondary data sources
- Research support services such as research design, facilitation, analysis, report writing and presentation – these can be offered on their own if a client does not wish the full research project service.
Desk research
Desk research techniques are employed for stand-alone projects such as competitor and market analyses, but also sometimes combined with primary research to give a thorough market overview.
- Analysis and interpretation of statistical data
- Internet/web research
- Reviews/appraisals of websites and printed materials
- Audits of client sources
Clientside project management
Over the years, some clients have asked us to work from their company offices to help them manage their in-house market research needs during periods when they need senior level expertise on a part-time basis. We are always happy to do this. Core project management will generally include:
- Managing large scale mixed methodology projects (often working closely with large research agencies on the client’s behalf)
- Managing small in-house research projects across different departments
- Training of junior research staff
Types of market research studies
The following are just a few examples of the wide range of research projects we have delivered to our clients. For case studies and further information, please contact us:
- Brand recognition, tracking and equity measurement
- Communications research (e.g. across brochures, emails, magazines, social media)
- Member/customer engagement, value and satisfaction
- Customer journeys
- User experience and product testing
- Product/qualification development
- Employee research
- Strategic repositioning research
- Market sizing and opportunity research
- Competitor profiling/design of competitor monitoring frameworks
Research-led marketing services
As a Full Member of the CIM (Chartered Institute of Marketing) and given Lynne’s extensive experience in strategic marketing, CMR sometimes works with clients to help implement marketing recommendations from research projects or to develop strategic marketing plans based on research findings.
